Amazon Handmade is an online marketplace of handcrafted goods created by makers, artists, and crafters. I am honored to now offer the Bespoke Bamboo collection in the Martha Stewart American Made Market at Amazon Handmade. (You can check out my storefront here, if you'd like). I was invited in the Fall of 2015 to join the market, a curated selection of handmade goods selected by the editors of Martha Stewart Living.
I had so many questions along the way, I thought I'd share what I learned so far, if you're curious...
What are the product categories that are currently available at Amazon Handmade?
Jewelry, Home products (Art, Baby Bedding, Bath, Bedding, Furniture, Home Décor, Kitchen & Dining, Lighting, Patio, Lawn & Garden, Storage & Organization), Party Supplies, Stationery, Accessories, Baby, Sporting Goods, and Toys & Games.
What are the seller fees?
- Unlike Etsy, there aren't any fees to list a product and listings will never expire.
- But... there will be monthly seller fees. Update (May 27, 2016): The $39.99 monthly fee is wavied until through the end of 2017. If you sell more than 40 non-handmade items in any given month outside of the Handmade category, you'll have to pay that $39.99 monthly fee effective immediately.
- Transactions are subject to closing fees and referral fees. Sellers pay a referral fee on each item sold. Items in several categories have a per-item minimum referral fee, so you pay whatever is greater. Update (May 27, 2016): In all categories, the seller fee is 15% of the transaction; that is, Amazon gets 15% of every sale you make. If this amount is below $1.00, then you'd pay $1.00 for each sale.
I'm selling on Etsy and I've heard I may need to redo my images. Is this true?
Maybe. Here's the scoop:
- Your main product image should be shot on a neutral or white background without any other props. This is good practice, anyway, guys! So, if you don't have photos of your product like this you should probably be working on getting these. The idea is that you want to showcase exactly what the buyer will be getting when they purchase.
- Watermarks are not permitted.
- Specific image size requirements are made available to you as soon as you click through the registration link. Here are the basic guidelines:
- Profile image: 200 x 200 px,
- Store cover image: 1200 x 350 px
- Product images should be at least 500 pixels on the shortest side and 1000 pixels on the longest side.
I make custom products. Will I be able offer customizations and how many?
You can create a listing with up to 10 customization options. There are options to create lists, text fields, or numeric fields.
How can I get my sales to take off?
This is the question, right?! I'll be figuring this out along with you. I have some ideas that I'll be testing out and sharing the results with you all as I go.
- Amazon seems to prefer showcasing sellers that offer a quick shipping time. If you have non-custom pieces that are ready to ship, consider offering these products through Fulfillment by Amazon, a separate seller registration process. When you sign up for FBA, your products become eligible for 2-day shipping and Amazon Prime.
- You will have the option to pay to promote your listings to reach more potential customers.
- It will be important to get reviews quickly. I am thinking about ways I can entice my existing customer base to make a purchase on Amazon Handmade and to leave a review. This is not bribing as long as you are asking your customer to leave an honest review of their experience.
- Tag your product photos with #HandmadeAtAmazon on Instagram to catch the eye of Handmade at Amazon editors (@handmadeatamazon) and for a chance to be featured in their feed.
Amazon Prime Day seems to be a big thing. Can I participate in that as an Amazon Handmade seller?
Maybe, If you offer a discount. Handmade at Amazon will be promoting select products that are at least 20% off in all categories. Update (May 27, 2016): This year, Prime Day is happening on July 12, 2016.
How do I apply to join?
What's the story with the Martha Stewart American Made Market?
I am honored to now offer the Bespoke Bamboo collection in the Martha Stewart American Made Market. (You can check out my storefront here, if you'd like). I was invited in the Fall of 2015 to join the market, a curated selection of handmade goods selected by the editors of Martha Stewart Living. For more information on how to apply, visit their site here.
This post was updated on May 27, 2016. Photo via Unsplash.